Transforming a Legacy Fashion Brand

Scaled from wholesale roots to a thriving DTC brand powered by digital growth.

Built a Multi-Million DTC channel for a Legacy Fashion Brand

Transformative business growth

PLANET by Lauren G, a legacy fashion brand, had no online presence and needed to enter the direct-to-consumer space. Harittea built its ecommerce ecosystem from the ground up — launching the website, optimizing operations, expanding reach, and driving retention — growing PLANET into a multi-million-dollar DTC business.

  • planet homepage.jpg
    Build

    Built the digital foundation from the ground up

    Developed ecommerce infrastructure and marketing systems, creating a scalable foundation for long-term growth.

  • shoping.jpg
    Optimize

    Streamlined operations with Shopify, AI + apps

    Implemented Shopify and AI-driven integrations that automated workflows, optimized operations, and enhanced the customer experience.

  • service 002 b.jpg
    Scale

    Amplified reach with digital campaigns & collaborations

    Created integrated campaigns across social, email, and influencers, driving stronger reach and customer engagement.

  • 409t 799t white 04 planet by lauren g.jpg
    Engage

    Lifestyle storytelling & retention strategies

    Introduced storytelling and retention systems that built loyalty and aligned with customer values.

Let’s build what’s next.

Transform your brand's potential today!

Let’s Talk . . .